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Inspect the full onboarding experience from different angles and grouped by different segments.

Quick tips to improve your user onboarding: Here’s a quick gif of the onboarding flow they built:

Voxox found that the difference in retention between users that saw an onboarding flow versus those that didn’t was 50%. It’s not often you get access to other company’s metrics on user onboarding, but we’re uniquely situated to get an insider look at Chameleon.

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Take Voxox as an example-an enterprise software company who were struggling to onboard new users to a product they had just launched. How can you improve your onboarding? How do other companies do it? That brings us to the driving action part.

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According to Pulse Insights founder Jeremy Bieger, activation rate for free trial users on a low-cost product averages 10%, rising significantly for products with more qualification built into the sales and evaluation process like those with enterprise pricing, paid pilots, or required credit cards during signup.Īssuming that 10% of users end up sticking, by improving that number to 15% you could see a 33% increase in MRR, or even more over time: No one can tell you what a good activation rate is for your product it’ll vary wildly based on whether you’re B2B, enterprise-focused, or freemium-basically depending on how qualified your leads are in the first place.įor self-serve products, this is a challenge because unqualified tire-kickers will pollute your data, but over time you’ll set a benchmark. To examine the correlation between them, run funnel analysis in Amplitude and check the percentage drop-off. So, you’ve got a signup event and an aha moment.

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Using Amplitude we found that users who install the extension are more than twice as likely to hit a key retention milestone and stay retained after 12 weeks. Using Amplitude we found that users who install the extension are more than twice as likely to hit a key retention milestone and stay retained after 12 weeks: At Chameleon, we correlate whether or not a user installed our Chrome extension with retention. tool, that could be setting a campaign live or uploading a list of leads. For an email marketing Every app’s aha moment is different. Related Reading: 4 Steps to Measure User Onboarding the Right WayĮvery app’s aha moment is different a good methodology to find it is to look at the events that engaged users do, but disengaged users don’t do. You’ll need to select an event that signifies a new user starting a session in your product as the start point, and then compare that against the number of users that hit a key retention milestone, or aha moment. With Amplitude, getting a look at your product’s onboarding effectiveness is easy. Patching a leaky user onboarding funnelįor mobile apps, freemium SaaS, and even enterprise software, nailing the onboarding process is a big problem.Īcquiring a new user costs 25x more than retaining an existing one, so while there’s danger in ignoring first-time use there’s also the opportunity to make a big impact with small improvements. In this article, I’ll look at approaches you can use to detect, analyze and combat these problems so you can drive product growth from the inside. Hidden in the last step (adoption) is the second battle, to deepen usage and engagement. The user onboarding process spans almost the entire funnel above-improvements to your product’s onboarding help move users through every step faster. Since everything in business seems to be some sort of funnel, let’s represent these problems with a quick look at the product adoption process: It’s a battle to both stabilize the health of your new users, and deepen engagement and adoption for existing users. Shallow feature adoption-Most users only engage with part of the product and tend to ignore new features.High churn-You acquire users but lose them quickly because of broken onboarding.Most SaaS products are in a constant battle against two dark forces: