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Sometimes, nefarious developers try to circumvent App Review by creating an app that appears one way, only to alter its concept or functionality once it’s been approved. In 2021 alone, the App Review team rejected more than 34,500 apps for containing hidden or undocumented features, and upward of 157,000 apps were rejected because they were found to be spam, copycats, or misleading to users, such as manipulating them into making a purchase. As part of the App Review process, any developer who feels they have been incorrectly flagged for fraud may file an appeal to the App Review Board.Ī smaller group of these rejections were for flagrant violations that could harm users or deeply diminish their experience. In 2021, over 835,000 problematic new apps, and an additional 805,000 app updates, were rejected or removed for a range of reasons like those. This process can be iterative, since sometimes apps may be unfinished or contain bugs that impede functionality when they are first submitted for approval, or they might need to make improvements in its moderation mechanisms for user-generated content.

In 2021, App Review helped over 107,000 new developers get their apps onto the store. This process serves as a critical line of defense to help protect users from bad actors.Īpp Review’s goal is always to help get quality, new apps on the App Store.

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The App Review team reviews every app and every update to ensure they follow the App Store’s guidelines related to privacy, security, and spam. Human review is the distinguishing component of the App Review process. App Review uses proprietary tools that leverage machine learning, heuristics, and data accumulated since the App Store first launched, which helps to quickly extract large volumes of information about an app’s potential issues and violations.

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The App Review process is multilayered, and combines computer automation with manual human review.

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From App Review to Discovery Fraud, Apple’s ongoing commitment to protect users from fraudulent app activity demonstrates once again why independent, respected security experts have said the App Store is the safest place to find and download apps. Today, Apple is releasing an annual update to that analysis: In 2021, Apple protected customers from nearly $1.5 billion in potentially fraudulent transactions, and stopped over 1.6 million risky and vulnerable apps and app updates from defrauding users.Īpple’s efforts to prevent and reduce fraud on the App Store require continuous monitoring and vigilance across multiple teams. Last year, Apple released an inaugural fraud prevention analysis, which showed that in 2020 alone, Apple’s combination of sophisticated technology and human expertise protected customers from more than $1.5 billion in potentially fraudulent transactions, preventing the attempted theft of their money, information, and time - and kept nearly a million problematic new apps out of their hands. That is why Apple has continued to refine its processes, create new ones, and engineer solutions to take on these threats. A key pillar in that effort is Apple’s ongoing work detecting and taking action against bad actors who seek to defraud developers and users.īad actors continue to evolve their methods of online fraud, often making their schemes harder to recognize. Prevented over 1.6 million risky and untrustworthy apps and app updates from defrauding users throughout the yearĪpple is dedicated to keeping the App Store a safe and trusted place for people to discover and download apps. App Store stopped nearly $1.5 billion in fraudulent transactions in 2021